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DefShop

DefShop is a leading German multichannel retailer of streetwear and hip-hop clothing.

Founded by Alexander Büchler in 2006, DefShop developed rapidly from a pure play e-commerce business into a multichannel retail platform with two stores offering over 25,000 products from 350 third-party brands, including Adidas and Nike.

DefShop also has a wide range of own-label “Herobrands” including DNGRS, Just Rhyse and Bangastic and licensed brands such as Thug Life and Eckô, which are sold through its dedicated fast-fashion business, Roadmap1.

With a strong focus on hip-hop clothing, DefShop is reputed to be an institution in urban streetwear among teenagers and young adults. Using the latest social media marketing tools to establish itself as a “style authority”, the brand has a strong position within the hip-hop and streetwear community.

THE EXIT

Equistone sold its Fund V investment in DefShop to Negotiari AG, a strategic partner.

Durée d'investissement

sept. 2017 - févr. 2022

PAYS

Germany

SECTEUR D’ACTIVITE:

Retail

Evolution du chiffre d'affaires

-

Nombre d'employés à l'acquisition

180

TYPE D’INVESTISSEMENT

Primary MBO

DefShop 1

Opérations de croissance externe

Sport Bayerwald (DE)
juil. 2018
inflammable (DE)
juin 2018