Inspired Thinking Group
Inspired Thinking Group (Team ITG) is a technology-led provider of outsourced multichannel marketing services.
Working with many of the UK’s leading retailers and household names, Team ITG focuses on improving the efficiency of its customers’ complex marketing operations.
Team ITG helps global brands and retailers including Heineken, Audi and Puma to deliver their multichannel marketing more efficiently and effectively, utilising its proprietary software platform, CanopyCloud (formerly MediaCentre). This platform enables Team ITG to automate and consolidate all of its customers’ operations, internal client teams and data with both Team ITG and third-party suppliers. Additionally, the platform acts as a centralised source of customers’ brand assets, which can then be used across online and offline formats, ensuring both brand consistency and compliance.
Team ITG was formed through a merger of three Birmingham marketing agencies in 2009. At the time of investment, the business had over 550 employees and operated from three UK sites, plus customer-facing offices in New York, Chicago, Amsterdam, Frankfurt and Paris.
I am excited to continue ITG’s development with our new partners at Equistone, who are a great fit to support our continued ambition to develop and lead this sector and significantly expand our international footprint.