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Virgin Experience Days

Virgin Experience Days is a leading provider of experience gifts.

Virgin Experience Days operates within the gift experiences market, a growing and resilient segment that is taking share within the broader gifting market. The business offers a broad range of curated experiences from sky diving to afternoon tea both direct to consumers and to corporate clients.

Virgin Experience Days is underpinned by a leading e-commerce platform, inspiring gift ideas for customers across the UK and US, often for milestone or special occasions. The company has longstanding relationships with suppliers and offers a choice of over 5,000 experiences, with prices starting from £5 and an average order value of c.£85. 

Founded in 1988, Virgin Experience Days has established a leading market position in the UK and, in 2021, it entered the US market when it acquired US-based Cloud9, now rebranded as Virgin Experience Gifts.

DATE D’INVESTISSEMENT

juil. 2022

PAYS

UK

SECTEUR D’ACTIVITE:

Consumer

Chiffre d'affaires à l'acquisition

£93m

Nombre d'employés à l'acquisition

150

TYPE D’INVESTISSEMENT

Secondary MBO

Virgin Experience Days 1

We are excited to have found a partner that shares our enthusiasm in what we’ve built and our vision to continue to bring incredible experiences to people looking to make new memories with loved ones.