Performance Interactive Alliance acquires DYMATRIX

Performance Interactive Alliance ("PIA"), the marketing solutions agency, today announces that it has acquired DYMATRIX CONSULTING GROUP GmbH ("DYMATRIX"), the Stuttgart-based company specialising in customer analytics, marketing automation, campaign management and web intelligence, as of July 30, 2014.

PIA’s service offering includes planning, implementation, analysis and the optimisation of digital marketing. DYMATRIX focuses on software solutions and services for existing customer management and activation. DYMATRIX's customers include medium-sized enterprises as well as DAX-listed companies. Among other products, DYMATRIX markets its own "Customer Insight Suite" software solution, which helps companies communicate with their customers in real time in an automated and customised way across several channels. PIA and DYMATRIX together employ about 450 people.

“We are looking forward to extending PIA's scope to include existing customer management via the DYMATRIX acquisition. In recent years, optimising existing customer relationships has taken center stage for many companies and we are now in a position to help these companies increase the value of their customer base and thus free up time for new customer acquisition,” said PIA's management spokesman Christoph Schäfer. 

DYMATRIX will continue to conduct business under its own name and keep its headquarters in Stuttgart.

“Our company management will remain unchanged and is committed to continuing development as shareholders in the new organisation. We look forward to bringing our expertise to PIA,” said Thomas Dold, Managing Director at DYMATRIX.

“By acquiring DYMATRIX, PIA has brought a very valuable provider on board, which complements its offering of digital marketing processes. PIA remains on a course of growth and DYMATRIX will certainly not be the last acquisition, with which PIA will expand its marketing automation services,” explained Dirk Schekerka of Equistone Partners Europe in Germany whose fourth fund is the majority owner of PIA.

Financial terms of the deal were undisclosed.